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Behind the Scenes: Producing BCozzy's High-Energy Television Commercial with Jekyll+Hyde Labs
Lights, camera, comfort! Take a peek behind the scenes of the BCozzy commercial shoot. Our team spent 12 hours transforming a Southfield studio into an airport and airplane, capturing every uncomfortable travel moment (and BCozzy's perfect solution). Huge thanks to Jekyll+Hyde Labs for trusting us to execute their creative vision and to our incredible cast and crew who made it all possible. When Jekyll+Hyde Labs reached out to Sidelight Studio to produce a series of televisio
Amari Alexander
Jan 78 min read
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Behind the Scenes: Crafting Dwyer Marble & Stone's Brand Promise
Calvin and Chris dialing in a tilt-table shot of a gorgeous slab of marble When Dwyer Marble & Stone approached us to create their brand manifesto film, we knew this wasn't just another corporate video project- this was about capturing three decades of legacy and vision for the next thirty years. A Vision Driven by Remarkable Leadership What made this shoot truly special was Dwyer's marketing team. They arrived with a crystal-clear vision: a cinematic celebration of craftsman

Chris Gagnon
Dec 16, 20254 min read
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Wrapping Our First Year
Last week, we wrapped our final shoot of 2025 at Henry Ford Health Genesys Hospital in Grand Blanc, and as we packed up our equipment, it hit us: we just completed our first full year as Sidelight Studio. What a year it's been! From Concept to Reality When Chris Gagnon and Calvin Schenck founded Sidelight Studio in early 2025, the vision was clear but ambitious: bring professional, authentic storytelling to Detroit businesses without the big agency price tag. We wanted to off

Chris Gagnon
Dec 15, 20255 min read
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